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Technical studyCommunity-based tree and forest product enterprises: market analysis and development 2003MARKETING OPPORTUNITIES are emerging throughout the world as trends towards economic liberalization and governmental decentralization open new markets and give local communities more say in the management of their forest resources. LOCAL COMMUNITIES therefore have more opportunities to benefit from forest resources, while also having greater incentive to better manage and protect those resources. BUT, INCREASING DEMAND for forest products, which increases their commercial val ue, can result in over-exploitation of the resource base and economic exploitation of the people who harvest the products. The result is degradation of the resources and continued poverty and indebtedness of the harvester. Therefore, it is now recognized that forest products need to be not only financially viable, but also environmentally and socially sustainable. THE MARKET ANALYSIS AND DEVELOPMENT (MA&D) approach has been designed and developed specifically to assist people in achieving a sustainable livelihood system in which their household and community economic assets are increased and local forest management is improved. MA&D enables local people to identify potential products and develop markets that will provide income and benefits without degrading their resource base.
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Technical bookCommunity-based tree and forest product enterprises: market analysis and development, a map of the process 2003Market Analysis and Development (MA&D) provides a framework for planning tree and forest product enterprises. It is a step-by-step process, arranged in three phases, and it uses a series of general tools that have been, or can be, adapted to achieve specific results in the development of enterprise ideas. MA&D is an innovative process that systematically considers social and environmental concerns alongside the technological, commercial and financial aspects of enterprise development.
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Technical bookCommunity-based tree and forest product enterprises: market analysis and development, booklet F
Designing tree, forest and home garden product enterprises
2003This case study illustrates the use of the MA&D methodology to identify products and to develop viable tree, forest and home garden product enterprises at community level in Viet Nam without degrading the forest resource base and the environment. It provides examples of the methods and tools used by the facilitating team.
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