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Guidelines on pesticide advertising

International Code of Conduct on the Distribution and Use of Pesticides

Year of publication 2010

Pages 25 p.

Publisher FAO/WHO ;

Category Guideline

Edition 1

Synopsis (short abstract) These guidelines aim to: provide information for governments and the pesticide industry to supplement Article 11 (Advertising) of the Code of Conduct, considering both self-regulation and statutory measures, in order to ensure compliance and best practice; suggest a framework for monitoring pesticide advertisements, and indicate steps to take when encountering non-compliance with national legislation or non-observance of the Code of Conduct; recommend best advertising practices, in order to ensu re observance of the Code of Conduct and compliance with relevant national legislation. These guidelines are aimed principally at government bodies responsible for regulating pesticide distribution and sales, and trading standards, in agriculture, public health and other pesticide use situations. They are advisory and aim not to create conflicts with existing laws and regulations. The guidelines will also provide directions for the pesticide industry, trade associations, those developing adverti sing or other promotional material for pesticide products, public interest organizations monitoring pesticide sales and distribution, and other interested parties.

Language English

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